外贸开发信高招！！！ & 英国大客户Wilkinson邮件实例分析（二）

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一个大客户（我的重点开发客户之一）

第一个案例，英国客户Wilkinson。Wilkinson在英国有300多间连锁店，创建于1930年。这是英国一个super 大客户吧。一个大客户给我们带来的单子=？小客户呢。呵呵

Wilkinson or Wilko is a British high-street chain with over 300 stores, selling primarily homewares and household goods.

Founded in 1930 as Wilkinson Cash Stores by James Kemsey Wilkinson, the company has remained largely in the hands of the founding family.

Type         Private
Industry         Retail
Founded         1930
Headquarters         Worksop, UK
Number of locations         364 (December 2011)
Key people         Karin Swann (Chairwoman)
Lisa Wilkinson (Chairwoman)
Stuart Mitchell (Outgoing CEO)
Products         Basic groceries, consumer goods, DIY, stationery, pets
Revenue         Increase£1,364 million (2008)[1]
Operating income         Increase£85 million (2007)
Website         www.wilko.com

关于更多的介绍，请见
http://en.wikipedia.org/wiki/Wilkinson_%28retailer%29

Dear Lloyd Taylor,

This is Yvonne from ***(company name). We are supplier of Argos, BM of small home appliances, we can supply you the most popular models of electric kettles for your market.

1. We have a lot of hot electric kettle models would rather to recomment to you. These models will help you enlarge your Market maybe, you can review attached pictures in advance.
2. If you take interested in any models, pls kindly let me know, we will provide quotation to you at once, and with free samples for your testing.
3. For more popular models, pls review our website: ******

Thanks & Best regards!
Yvonne

2011-11-11
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Company Name
ADD:
TEL: 0086 750 ********   Mobile:+86-*******
FAX: 0086 750 ********
Email:
Web:  
Msn:
Skype:

Dear Yvonne,
Good afternoon, nice to have first conversation with you, I am Raymond from Wilkinson Asia who response to handle electrical product for UK Wilko buyer, I got your e-mail from Lloyd Taylor with kettle product picture, can you see below to provide more information to us
1.       Your company background – you are trader or manufacturer??
2.       How many business you worked with Argos
3.       Which model you are selling to UK including Argos
4.       Any further UK or Europe retailer you are working with
5.       Do you have SMETA or BSCI report for factory audit, if so please provide
6.       What payment term you doing with Argos?   

Please kindly advise the details to us as soon as possible

Best regards
Raymond

Dear Raymond,

Many thanks with your email.

It’s my pleasure to reply in detailed one by one. Pls kindly review my comment as below in red.

For your convenient, I attached our catalogue also. If you have other question, pls feel free to let me know.

1.       Your company background – you are trader or manufacturer??
(Yvonne Nov-11th: We are a trader)
2.       How many business you worked with Argos
(Yvonne Nov-11th:
Until Now, not too much, only SK-3018 Trad Kettle that we ship to Argos. They place 30 thousand this year, Ship already. We can offer color box for your refernece if you want.)
3.       Which model you are selling to UK including Argos
(Yvonne Nov-11th:
SK-3018  Argos
SK-3019 / SK-3018 / SK-2109 /GK1020 / GK-1030    B&M
SK-360    SWAN
SK-2019   It is UK NEXT’s item.  But  not we ship for NEXT.)
4.       Any further UK or Europe retailer you are working with
(Yvonne Nov-11th: Another cutomer, Dunelm Mill I am just working with;  Now B&M is our biggest customer for UK Market)
5.       Do you have SMETA or BSCI report for factory audit, if so please provide
(Yvonne Nov-11th:Yes, we have BSCI.)
6.       What payment term you doing with Argos?
(Yvonne Nov-11th:We ship to Argos though an HK vender. We do not know the payment term that they work with argos. And our term is TT against BL copy within 15 days.

Thanks & Best regards!

Yvonne

2011-11-11

Dear Yvonne,

Thanks for your e-mail, please see further question

1.Where your factory come from
2.Pls provide BSCI for reference

Best regards
Raymond