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2017-03-01

澳大利亚总裁教你写开发信

怎么我发了一堆的信,马上收到两封回信了。。都是说和他们现有的供应商合作很愉快。不希望有第三者打扰。

这是他今天(3月28号的回信),附上中文翻译。

Hello XX,

You are quite correct I am extremely busy every day and I would imagine so other business men. I have talked to other men in similar business to us and they also regard all the emails they receive everyday from suppliers around the world as a waste of time and annoying.

I’m not sure if I can help you but I have a few suggestions re email marketing.

•        If you send emails to new companies I would include a list of customers that you currently export to in various countries
•        I would also include customer testimonials from your buyers. This are very powerful and give you credibility.
•        Try to word your email differently from all the other suppliers. They all look and sound the same so most of them will be deleted or ignored immediately
If you want to be noticed and if you want your email to be read you must be different and create an email that is interesting and will catch the attention of your prospective customer. If you don’t then you will be rejected just like all the others. Remember that companies like us and others who import product are very concerned about quality control of products.
Unfortunately China has gained a reputation as a supplier of cheap but poor quality products. Price is always important but it is not the MOST important part of a product.
Regards,

你说得没错,我确实很忙,而我相信其他的生意人也都很忙。我曾经和我的同行讨论过关于邮件的问题,他们也认为这些出口商的推销信实在令人讨厌又浪费时间。
我不知道我是否可以帮得上你,不过我可以给你在写开发信上提些建议:
1,列出在世界各国中,你和哪些进口商合作,
2,  写出进口商对于你产品的评价,这是相当有分量的,可以增加你的信用度,
3,写的邮件要尽力与众不同。老调重弹,缺乏新意的信只会被马上拉进垃圾箱。
如果你想引起进口商的注意,如果你希望进口商阅读你的邮件,你要与众不同!让你的邮件显得有趣,抓住你的潜在客户的眼球。如果你不这么做,你只能和别的出口商一样被拒绝。
请注意,进口商对于产品的质量控制是相当在意的。遗憾的是,中国产品虽然便宜,质量却不过关却是名声在外了。价格很重要,但绝对不会是一个产品的最重要因素。
Regards,